Our Team

Fred Mullins - CEO / Founder

Fred Mullins
Fred has an extensive background in the travel / visitor market industry, having published popular hardcover, in-room guidebooks that better hotels provide for the guests. These guidebooks provide useful information on a city’s better restaurants, retailers, sightseeing, attractions, nightlife & entertainment. Front Row Media, his first company, produced these guidebooks in numerous cities, before selling the company to Landmark Communications in 1991.

In 1992, Mullins conceives the idea of producing in-room travel videos for the hotel industry and takes the idea to HBO. That company was in the business of selling movies for viewing in hotels, and saw how a relationship would benefit their efforts. Mullins was appointed VP of The HBO Visitor Information Network and rolled the product out to nine major U.S. cities…overseeing the production of the movies and directing the ad sales product as well. Left the company in 1995.

In 1995, he re-entered in to the hardcover, in-room guidebook business, and still has an interest in books in Asheville, NC, Greenville, SC and Lexington, KY. 2002, Mullins approached Aaron Spelling, the famous television producer of 90210, Charmed and others television shows. The concept was to get a relationship with current, popular television shows, then provide viewers with access to all the clothes, furniture and other "set decorations” they saw, so that they could find where to purchase these things. See That Again was launched and executed the business plan with some success…then the internet boomed, and STA did not respond to the challenge and was forced to close in 2005.

In 2012 Mullins decided to chase a dream that utilized his experience in video production and ad sales and started A Look At Media.


Brandon Mullins - Creative Director

Brandon Mullins
After graduating with honors from The School of Creative & Performing Arts in Lexington, KY, Brandon Mullins further pursued his lifelong passion of the arts by attending The Savannah College of Art & Design. While at "SCAD”, Brandon studied and became efficient in a wide variety of visual disciplines, including Graphic Design, Video & Film, and Fine Arts. 

After finishing school in Savannah, Brandon attended The Art Academy of Cincinnati to continue to develop his skills. His first break into the world of design came as the Creative Director for Front Row Media, a business specializing in the publication of hardcover tourism books that are placed in hotels all over the country. While designing the books and over-seeing their production year round, Brandon continued to work as a freelance photographer, with a list of assignments as diverse as an official concert photographer, shooting weddings, and capturing the essence of a city for tourism guides. 

Wanting to utilize his education and passion for working in video, Brandon took classes at the University of Kentucky to sharpen his skills and learn the new software that had inevitably come along. When the opportunity to work for A Look At Media arose, it was without hesitation that Brandon took the job, and for two years he has enthusiastically been dedicated to the constant refinement of the A Look At brand.


Ronald E Gentry III - Director of Operations

Ronald E Gentry III

Ronald E. Gentry III graduated from Eastern Illinois University in December 2012 with a Bachelors of Science in Business Management. After graduation Ronald moved to Lexington, KY.  Ronald worked in customer service for a large wireless carrier, resolving customer's billing and service issues.

After one year as a customer service representative Ronald had worked his way up to supervisor. Ronald was immediately put in place as supervisor of a 20-member team after completing training. A few months into his position as supervisor Ronald discovered an open position with A Look At Media. 

Ronald began working with ALAM in pre-production and sales support, constructing leads lists and customized presentations for our sales force. Now serving as the Director of Operations, he functions as the CEO’s right-hand-man, addressing the needs that come with a growing business. Ronald's hobbies include tennis, video games, and spending time with his dog.


Amy Hess - On Air Personality

Amy Hess
Amy Hess is a professional actress who studied in Los Angeles at The American Academy of Dramatic Arts, a renowned acting conservatory, and The Groundlings, a premiere Improvisational school in Hollywood. She also trained in an "invitation only” scene study class with accomplished acting instructor Janet Alhanti, who lists Sydney Poitier, Toby Maguire and Diane Lane as clients. Ernie Lively who also helped shape the careers of Brittany Murphy and Blake Lively regularly coached her.

Her career began with several television guest-starring spots on hit shows such as Beverly Hills 90210, In the Heat of the Night, USA High and The Wayans Bros.Amy comes with over a decade of Hollywood Industry experience. She worked behind the scenes for agents, managers, photographers, and casting directors in Los Angeles. Her experience both in front of and behind the camera has given her a unique and valuable perspective. She understands the importance of both quality production and engaging material. Her production experience was honed as a researcher for "The Leeza Show” at Paramount Pictures. As a commercial Producer, she has won multiple regional Addy awards.

Upon relocating her family back to the Southeast, she found a calling and passion for Faith-Based films. She appeared in several Christian films and projects such as Unrequited, The Easter Experience, and The Stranger Series. She realized she was called to a Greater Glory than her own! Her role as Mary Magdalene in The Easter Experience was transformative and she was asked to write about it for HOFSU.Recently, Amy created her own Television series, which has garnered several Regional Emmy award nominations as Producer and Host and an Emmy win for Outstanding Magazine Program. The Local Traveler™, where she serves as Creator, Executive Producer, Writer and Host airs weekly across Kentucky and Tennessee. Her love of people and exuberance for life is evident in her role as Host and she has since been slated to host a variety of other projects in addition to The Local Traveler™.

Jim Rosenfield Sr. - Senior Advisor

Jim Rosenfield Sr.

A seasoned executive specializing in organization, marketing, sales and finance for media-related early-stage and start-up companies.

Formerly President of the CBS TV Network, I have advised and redirected strategy for many start-ups and early stage interactive media companies (Pathfire,Inc, Hotelevision, STATS, Inc., StarStyle.com, CloudLINK, Inc., Chilmark Digital Inc.) I have also invested in such companies as Telecorps Holdings, Inc., a leveraged buyout firm doing a roll-up in Television and Motion Picture production equipment rental companies (Wexler Video, Coffey Sound) and Red Sky Presents, an epublishing venture specializing in series' by accomplished writers.

Doug Williams

Doug Williams - Director of Photography



Charles Moreland - Director of Production